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We like to say that we’re fixing the Internet, one website at a time. Our web design and development work is all centred around usability – delivering a great digital experience for everyone who visits your website.

Case Study

The Sound is an agency of brand experts, strategic researchers, idea generators and cultural anthropologists. They help clients around the world solve brand, marketing, communications and product challenges.

OBJECTIVES

  • Improve load time, overall performance on-page content strategy to boost search ranking.
  • Improve overall site architecture and navigation for a stronger visitor experience.
  • Support content marketing and social media efforts by reducing bounce rates, improving content accessibility and overall search presence in search.
  • Drive site conversion of users into contacts and ultimately, customers.
  • Implement a full responsive solution backed by wordpress CMS.
 

 

INFORMATION ARCHITECTURE

CONTENT STRATEGY

UX & PROTOTYPING

WEBSITE DESIGN

CUSTOM WORDPRESS DEVELOPMENT

PHASE 1

prototyping

Working with another digital strategy agency is always a fun and fast-paced experience. The Sound has vast experience and strong research and innovation capabilities – but like many agencies, their own website had taken the backseat to increasing amounts of client work. The first phase of this web design and development project migrated The Sound’s site to a stronger WordPress code base, to improve site speed and SEO. During the second phase we planned a full revamp of their user experience. The big focus was on creating more content for SEO, and way more lateral navigation opportunities to improve a visitor’s flow.
b

Minimal Design

Responsive Design

Creative Idea

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PHASE 2
STYLE CONCEPTS

 

The Sound is a frank, bold brand. Our goal was to address the extremely slow page load times while preserving their strong use of video and photography. Their typography and vivid colour palette was left as-is, but new photos were brought in to boost site-wide visual storytelling. We also crafted fun custom icons, which can be seen on their homepage and digital services.

case study-website-Smart Passive Guide - A Dynamic Creative & Digital Agency

Bringing it all together

The Sound’s new website is “a little in your face”, just like their brand. The slow site speed issue was drastically improved – the average page load time has decreased from 7.5 seconds to 1 second! And their deeper content and new content areas position The Sound for better search rankings.

 

Bringing it all together

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The Sound’s Digital agency new website is “a little in your face”, just like their brand. The slow site speed issue was drastically improved – the average page load time has decreased from 7.5 seconds to 1 second! And their deeper digital  and new content areas position The Sound for better search rankings.

The numbers

At the Sound, they believe in building relationships with their clients, and they view these relationships as partnerships. Their service is founded on the commitment, dedication and professionalism of their people. They strive to service their clients by adhering to their own standard of excellence. Their business philosophy is to partner with clients to provide them with the highest quality of services by implementing practices of nothing less than excellence as a firm.
  • Conversion Rate – 90%
  • Return Users – 77%
  • Social Following – 85%

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case study-website-Smart Passive Guide - A Dynamic Creative & Digital Agency
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(+233)-549-210-297
Melcome street 1, Tanoso

Kumasi – Sunyani road, Ghana.

AH-1251-2028
© 2021 Smart Passive Gude. A Dynamic Digital & Creative Agency. All rights reserved.
© 2021 Smart Passive Gude. A Dynamic Digital & Creative Agency. All rights reserved.

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